Valentine's Day in Australia, akin to numerous other countries, is a celebration of love and companionship. The day is generally marked by the exchange of love notes, called "valentines", and other symbols of affection such as flowers and chocolates. It is an occasion not merely for couples, but also for family and friends, a day to appreciate all kinds of love. Popular practices include sending sweet or romantic messages to loved ones, and gift-giving.
The observance of Valentine's Day has a long history dating back to early Roman times, but its connection to romance was popularised in the Middle Ages. In Australia, its adoption has largely been influenced by British and American traditions due to historical ties. Over the past few decades, the day has gained increasing significance with Australians, in line with growing globalisation and cultural exchange. The influence of media, particularly American movies and TV shows, has played a role in the way Australians celebrate Valentine's Day as a day of expressing affection.
In Australia, Valentine's Day is observed on February 14, as in most other parts of the world. It is not a public holiday, so shops, schools, and offices remain open. On this day, Australians express their love and affection through thoughtful gestures. Many people choose to dine out, while others enjoy a quiet celebration at home. Sending flowers, particularly roses, is a common tradition, along with exchanging cards and giving gifts of confectionery. Valentine's Day in Australia is an amalgamation of borrowed traditions and homegrown customs, making it a unique blend of international and local elements of celebration.
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Symbols for Valentine's day include hearts, chocolate, flowers, and Cupid - the Roman God of Love.
Love looks not with the eyes but with the mind. And therefore is winged Cupid painted blind - William Shakespeare, A Midsummer Night's Dream
Australian gold diggers who found success in the gold rush during the mid-19th century would send extravagant Valentine's Day cards made from gold back to their loved ones in their home countries.
According to research conducted by Canstar on Valentine's Day spending habits in Australia, Australians were projected to spend about AUD $528 million on romantic gestures and gifts in 2020.
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Top things to do in Australia for Valentine's Day
Send someone you care for a Valentine's Day card. Take the time to write a small note or love poem inside. Sign it, from your Valentine.
Remember other important people in your life, such as your parents, grandparents and old friends. Send them a small card or gift to remind them of how much you care.