World Breastfeeding Week

World Breastfeeding Week (WBW) promotes the advantages and importance of breastfeeding for infants and mothers. This observance encourages a healthy start for babies and supporting their growth and development. WBW highlights the benefits of breastfeeding, raises awareness of the challenges faced by nursing mothers, and advocates for policies and practices that protect and support breastfeeding.

World Breastfeeding Week was initiated by the World Alliance for Breastfeeding Action (WABA) in 1991, assisting individuals and organisations in promoting coordinated breastfeeding initiatives worldwide. WBW highlights the significance of breastfeeding as it contributes to the country's public health goals by reducing the risk of several health issues, including asthma, allergies and gastrointestinal problems. Breastfeeding can help reduce the risk of both breast and ovarian cancers in mothers. Considering Australia's high prevalence of obesity and related chronic conditions, breastfeeding can play a crucial role in boosting the population's overall health and wellbeing.

In Australia, WBW is observed through a variety of events and activities organised by different organisations, communities and healthcare facilities. These may include educational talks, promotional campaigns, media features, panel discussions and breastfeeding support group meetings. Participants take part in advocating and raising awareness of the importance of breastfeeding in order to inform relevant policies and practices. The World Breastfeeding Week in Australia takes place annually from 1-7 August, in line with the international observance date.