Super Saturday

Super Saturday Quick Facts

AKA Name	Panic Saturday
ℹ HashtagsCompiled on15:26	#SuperSaturday
Related Hashtags	#Retail
2023 Date	December 23, 2023
2024 Date	December 21, 2024

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		Misc. & Int'l. Observancesℹ
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Super Saturday in 2023

Saturday, Dec 23

Days to go:

Super Saturday refers to the final Saturday before Christmas, a major day of revenue for American retailers, marking the end of the shopping season they, and many customers, believe begins on Black Friday. Crowds of last-minute shoppers hit stores nationwide to secure discounted holiday gifts, creating a bustling atmosphere of anticipation and urgency.

The term "Super Saturday" originated in the early 2000s as marketers sought to capitalize on the last-minute shopping trend. Over time, it has become a significant sales day, often surpassing Black Friday in terms of retail revenue, with shoppers drawn in by hefty sales and discount offers. Major retailers often stay open extended hours to accommodate the influx of shoppers, with many launching their deals in the week leading up to Super Saturday.

Super Saturday traditionally takes place on the Saturday falling at least two days before Christmas. In 2021, for instance, Super Saturday fell on December 18. The specific date varies annually, contingent on the date upon which Christmas Day falls each year. The event is an essential part of the holiday season, with its economic impact felt nationwide.

Super Saturday facts

In 2021, retailers are expecting to make $36 billion in sales on Super Saturday.
Some stores can bring in as much as 40% of their annual sales during the holiday shopping seasons.
I want my wardrobe to be full of good clothes, so that when I'm deciding what to wear, I don't run out of options. I love shopping! – Virat Kohli, International Cricket player and current captain of the Indian team.

Top things to do for Super Saturday

Spread awareness by using the hashtags #SuperSaturday, #LastSaturdayForDeals and #LastMinuteShopping.
Watch a movie about shopping such as Confessions of a Shopaholic (2012), Clueless (1995), Mall Rats (2005) and Sex and the City (2013).
Fill your shopping cart with all the things you were thinking of buying at all retail shops. Buy it all and donate it to a charity of your choice to provide Christmas presents to those who don't have any.
Buy something! Treat yourself to something you have been saving up for. Chances are you can find it at a reduced price on Super Saturday!
Bring your friends and family to the mall on Super Saturday, but instead of going shopping go see a movie or grab a bite to eat. If you happen to see a deal on something you like, you can always grab it, but you can go to the mall for purposes other than simply shopping!

Super Saturday references and related sites

www.bloomberg.com: Sales prediction for super Saturday

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