Valentine's Day

Valentine's Day, also known as Saint Valentine's Day, is recognised as a cultural, religious and commercial celebration of love and affection. Predominantly commemorated in western societies, it emphasises the proclamation of feelings towards romantic partners through the exchange of cards, chocolates, flowers and other affectionate endeavours. Due to commercialisation, this observance has expanded beyond couples, intersecting platonic relationships, where friends, family, and even pets participate in expressing their mutual affection.

The history of Valentine's Day dates back to the third century when Saint Valentine of Rome was martyred for secretly performing weddings of forbidden soldiers. The observance spread to Great Britain around the 18th century, amidst the Age of Enlightenment, and swiftly integrated into the local cultural practices. The UK became a significant contributor to the Valentine's Day traditions, innovating one of the most popular rituals—the exchange of handwritten expressions of affection, now known as 'Valentine's Day Cards'. As per a study by Bank of England, Britons spend around £557 million on these cards annually, reflecting a firm ritual among UK residents.

In the UK, Valentine's Day is observed on February 14, similar to many other countries. Though not being a public holiday, it's widely celebrated with various activities ranging from intimate dinners to romantic trips and gift exchanges. British retailers design unique Valentine themed merchandise, adding to the festive spirit. Some popular UK traditions include baking Valentine buns with caraway seeds, raisins and plums, and composing verses written on coloured paper, coined under ‘Valentine Writers’. The city of love, London, hosts special events like romantic boat rides on the River Thames, solidifying its association with romance on this special day.